StudioWorkz Productions - Branding Design : Corporate Identity, Digital Communications, Printed Communications

		Lamborghini Executive on the Importance of Brand Identity
		Beyond the logo - Branding through identity design
		Funny Starbucks Commercial
		Online Brand - Tips to Getting Started

- Apple Computers got its name from founder Steve Jobs' favourite fruit. He was three months late in filing a name for the business, and he threatened to call his company Apple Computers if the other colleagues didn’t suggest a better name by 5 O’clock.
- DON’T NEGLECT THE DESIGN ASPECT OF BRANDING
  Develop all collateral and image materials (web, stationery, logo, tagline, cards, postcards, brochures etc) to coincide with the brand and your message. Make sure you keep the image across all collaterals consistent!

ORANGE ! // issue 01

HOW BIG I.T. BRANDS GOT THEIR NAMES
Wondered how the name Google came about? And why is Apple called Apple and not any other fruit?
1-FOR-1 KANGOO JUMPS & FLYBAR
Spring Gear is offering an exclusive 1-for-1 special promotion on its Kangoo Jumps and Flybar rental.
CONSISTENCY - THE KEY TO ESTABLISHING A SUCCESSFUL BRAND IDENTITY
The writer shares why consistency is crucial to building a brand identity.
A RED NOSE FOR YOUR BRAND
What does a clown have in common with your brand? In this article, we explore the 3 essentials of developing a brand recognition - Personality, Consistency and Distinction.