Branding is BIG BUSINESS. It's not just about how your logo looks, or how your brand name sounds. It is about building an emotion that people associate with your brand. Your brand entails your company's reputation, culture and promise - and this has to be communicated to people over time.
While your brand plays an important role in how people perceive and feel about your company, your brand identity shouts out to their senses. Establishing a brand identity is a tangible component of branding. It expresses your brand in a visual or audio form and is an essential part of branding.
What we do at StudioWorkz Productions is what we term 'Branding Design'. To put it simply, we first design a visual brand identity for your company, before communicating this identity across various mediums.
RESEARCHING THE BUSINESS
With every business, it is essential to understand your market, competitors and other factors that may affect your business strategies. Conducting the necessary research lays the foundation for formulating a good brand strategy.
STRATEGISING THE BRAND
With the research groundwork in place, your brand strategies can then be formulated accordingly. This would eventually determine how your brand should be positioned and what emotions and perceptions it should induce in people.
DESIGING AN IDENTITY
Creating the design concept for the identity would include conceptualising the logotype, symbolmark, colours, typography and other visual and audio elements in accordance to your brand strategies. To ensure consistency in applying the brand identity, the brand bible and standard guidelines will be developed subsequently.
COMMUNICATING YOUR IDENTITY
This is the process of showcasing your brand identity to everyone and is achieved by communicating the identity through various communication mediums.